Draws moisture into the skin and holds it there. One of the most studied moisturisers in dermatology, human or veterinary.

The disturbing reason your dog keeps scratching, despite everything you’ve tried
The scratching is the only part you can see.
You switched the food. Then switched it again. You did the elimination diet, the special shampoo - then the second shampoo, the one with chlorhexidine. The allergy chews from Amazon. The steroid shot that worked for three weeks. The pills that only work right up until you stop them, and it's back within a day or two, like nothing ever happened.
Here's the part nobody says out loud: you weren't failing. Most of those target the scratch and leave the skin underneath exactly where it was. (We'll never tell you to stop a medication your vet prescribed - this works alongside it.)
We call it the Scratch-Damage Cycle™.
When skin gets dry and irritated, your dog scratches for relief. That scratching can further disturb an already-vulnerable surface - which can leave the skin even less comfortable, and invite more scratching.
Every treatment you've tried reaches one part of that loop. Never the part that keeps it spinning.
You silenced the alarm. The fire's still burning.
When a dog has chronic itchy skin, two things are going on:
What the medication treats
They interrupt the signal on its way to the brain, from the inside. That's real relief, and it matters. We will never tell you to stop a medication your vet prescribed.
What nothing has treated
Chronic itch often means a compromised skin barrier - it loses moisture, lets irritants in, and invites the yeast and bacteria that make everything itchier: the redness, the smell, the spots that never quite close up.
The surface - where the cycle keeps feeding, and where nothing has honestly reached. That's where Hollis Way works.
The one place nothing has honestly worked yet: the skin.
If the damage is at the surface, the surface is where the care belongs.
Hollis Way works at the site - calming irritated skin on contact, supporting the skin's surface environment, and helping it stay clean and comfortable so it can actually heal.
Draw in moisture. Retain hydration. Support the barrier.
Three coordinated actions that support the skin at the surface - the one part of the cycle nothing else reached.
THE TRIPLE-ACTION SKIN SUPPORT SYSTEM™
Holds up to 1,000 times its weight in water. Deeply hydrates without leaving anything greasy behind.
Penetrates the outer layer, calms inflammation, and helps the skin barrier repair itself. Used clinically in human dermatology for exactly this kind of dry, irritated, compromised skin.
Formula & support
Keeps the formula stable and microbe-free without parabens.
Delivers the actives to the skin and dries clean. No alcohol.
What's not in here: no alcohol (which is what makes most sprays sting), no cortisone or steroids, no added fragrance, no essential oils, no parabens, no proprietary blend, no dyes. Five ingredients.
See what changed for dogs like yours
"I already tried a spray. It went in the trash."
We know. So before we built this one, we collected every reason the last ones failed. Then we built against that list.
"It burned his raw skin."
Zero alcohol. Most sprays sting because they're mostly alcohol - that's the ingredient that made your dog flinch and hide. Ours is formulated to be applied to irritated, broken-out skin without the sting.
"It left him greasy and the couch worse."
Fast-drying, water-based mist. No oily film, no residue in the coat, nothing to wipe off your hands or furniture.
"He just licks everything off."
All five ingredients in the bottle are considered safe for dogs on contact. Water, glycerin, panthenol, hyaluronic acid, and a mild preservative - no essential oils, no alcohol, nothing to sting a tongue. Dogs lick. Pretending they won't is how other brands got away with formulas that shouldn't be near one.
"My dog has fur. How does a mist even reach the skin?"
Fair question - a mist sprayed at the coat mostly sits on the coat. That's why the directions matter: part the fur at the spot, spray directly onto the skin, and smooth it in with your fingers. Takes ten seconds. For paws and bellies, spray straight on - those are skin-first areas anyway.
"The spray sound sends him under the bed."
The trigger is a soft, quiet mist - not the sharp hiss that made him bolt. You can also spray it into your palm and wipe it on. It works the same way.
"Where is it actually made?"
We're not going to pretend otherwise: it's manufactured overseas. What we control is what goes in the bottle - every ingredient is named on the label, nothing hidden behind a trademark. If country of origin matters to you, that's a fair thing to want to know, and now you do.
Every active ingredient is chosen from published dermatology and veterinary research. The sources are listed here so you can read them yourself - not just take our word for it.
Glycerin & PanthenolPanzuti, P. et al. "A moisturizer formulated with glycerol and propylene glycol accelerates the recovery of skin barrier function after experimental disruption in dogs."
Sodium HyaluronateFerrari, R. et al. "Application of hyaluronic acid in the healing of non-experimental open wounds: A pilot study on 12 wounds in 10 client-owned dogs."
1,2-HexanediolCosmetic Ingredient Review Expert Panel, "Safety Assessment of 1,2-Glycols as Used in Cosmetics."Here’s what progress may look like
First Use
Part the fur, spray the spots, smooth it in. No sting, so no fight. Some dogs settle noticeably the same night - the licking slows because the skin feels calmer. For others, that comes later. Both are normal.
Week 1
Use it 2–3x daily on problem spots. What you're watching for: less midnight scratching, redness starting to quiet down, your dog bothering the spots less.
Weeks 2–4
This is where the visible changes show up for most dogs - calmer skin, spots that finally get left alone long enough to look better, fur starting to come back where it was thinned.
Not seeing it by week 4?
Use the guarantee. A refund from us costs you nothing, and a product that isn't helping your dog shouldn't stay in your cabinet out of politeness.
Try it on your dog for 90 days. Decide for yourself.
Try Hollis Way on your dog for 90 days.
If it doesn't help, you get a full refund. No return required. No "unopened products only" fine print.
Just a straightforward 90-day guarantee. No return required.
Frequently asked questions
How does it actually work?
Chronically itchy dogs tend to have a compromised skin barrier - the surface layer loses moisture and lets irritants in, and irritated skin becomes an easy home for the yeast and bacteria that make itching worse. The medications quiet the itch signal from the inside; this spray cares for the skin from the outside - soothing irritation on contact and supporting a cleaner, calmer skin surface. Alarm and fire. One treats the signal. The other treats the surface.
Will it work if my dog is on Apoquel or Cytopoint?
Yes - it's applied to the skin and designed to be used alongside whatever your vet has prescribed. It's not a replacement for medication, and we'll never suggest stopping one. Many owners use it exactly this way: the medication manages the signal, the spray cares for the skin the medication never touches.
My dog's skin is raw right now. Won't it sting?
This is the reason the formula exists. Zero alcohol - the ingredient that makes other sprays burn. It's built to be applied to irritated, broken-out skin without the flinch. (Open wounds and severe hot spots should still see a vet first.)
What if he licks it?
Light, occasional licking is not expected to cause issues. However, the spray is intended for external use only, so allow it to dry before your dog licks the area and discourage repeated licking or swallowing larger amounts.
For best results, part the fur, apply directly to the skin, and gently smooth it in.
How do I get it through the fur?
Part the coat at the spot, spray directly on the skin, smooth in with your fingers. Ten seconds. Paws, belly, armpits and groin - the places most dogs itch worst - are mostly bare anyway. Spray-shy dog? Spray your palm, wipe it on. Same result. (A grooming mitt works even better for this - spray it, then pet as usual.)
Where is it made?
Manufacturing happens overseas. Every one of the five ingredients is named on the label. No proprietary blend, no trademarked extract hiding what's actually inside.
Why hasn't my vet mentioned something like this?
Fair question. Vets usually focus first on what is clinically proven to control the itch signal, and those treatments can work very well. Daily skin-surface care plays a different role: supporting dry, irritated skin between baths, treatments, and appointments.
Many vets do recommend topical care. It just is not always the main focus of a short consultation.
Is this a subscription?
Only if you tick the box yourself - subscriptions are off by default. If you do subscribe, skipping or cancelling is one click in your account. We built this brand for people escaping a monthly treadmill. We're not going to put you on another one.
What if it doesn't work for my dog?
Then the guarantee kicks in: full refund, no return required, opened bottle or not, 90 days to decide. The only thing we ask is that you actually try it for a few weeks first - the honest timeline above is real.
Ten seconds now, or another night of scratching.
You've spent years and a small fortune doing right by this dog. The pills may quiet the itch signal. But they do not always care for the skin underneath.
That's the gap. This fills it - gently, and with a guarantee that means trying it costs you nothing but the ten seconds it takes to part the fur.
You know what doing nothing sounds like. It sounds like 2am.
90 days. Full refund. No return required.
